Let’s be honest, it doesn’t matter how many times you say or read that “don’t judge a book by its cover”, we often do, and there is nothing wrong with it because humans get attracted to attractive things, but judging them completely is wrong. As you already know the importance of product packaging and its impact on brand image. The same is the case with jewelry boxes. I think that everyone should have a piece of jewelry that they can rock because it enhances their appearance. Packaging of jewelry is nothing different, and is used to attract customers, but why have brands started to shift to cardboard boxes? You will find the answer to this why in this blog.
If that sounds interesting, then let’s hop into it.
An Affordable Solution
Not every jewelry item is made from gold, diamond, platinum, or other expensive materials, but you can make them look pretty special. Cardboard boxes are made from natural materials like wood pulp which makes them sturdy enough to keep the item safe, and these boxes are the cheapest option you will out there. So, this is the number one reason why brands are switching to cardboard boxes, because they are cheap and sturdy.
Effective Packaging Options
Just like any other product, the primary concern of jewelry brands is to keep the product damage-free. The packaging design and campaigns come after this step. Cardboard boxes are the best option for this reason because they are made by compressing multiple cardboard sheets into one. Just because they are sturdy doesn’t mean that your options will be limited because they can be made in any size or shape depending on your product requirement. Tell the exact dimensions of your product to the packaging company so that they can come up with a perfectly-sized box.
Ideal For Trade Shows and Exhibition
It doesn’t matter which business market you enter, you will always find competition, and the same goes for the jewelry market. You need to come up with packaging that will pull the customers from far away. This will only be possible if you take the help of custom-made boxes. Cardboard boxes are easy to customize so that you can use the packaging to your advantage. You might be wondering, where to buywholesale cardboard boxes? Well, with the popularity they are gaining, you can find them at your local wholesale market, or you can get in touch with a company online.
They Stand Out
Business markets are becoming more ruthless every day, and the only way for your brand to survive is by staying in the spotlight. If you deal in gold products, then you will have competitors that are using the same quality gold as you, but why are they getting more sales than you? Simple, because they stand out. Custom cardboard boxes give you the luxury to put your words into designs and tell the brand story through the packaging design. Jewelry is a luxury product, so you must maintain the luxury vibes and don’t mess up the packaging. Keep it simple and classy, because it never goes out of fashion. A simple box with a matte finish and your logo on top will work just fine.
A Wide Range to Choose From
As they say, “creativity has no limits”, so why limit yourself to those old, traditional, and boring brown boxes. You need to switch things up and keep trying until you reach the design that your heart agrees to. Cardboard boxes won’t limit you because they come in different sizes and shapes, and if nothing works for you, then when will customization come into play?
For Promotional Activities of The Brand
We all witnessed the destruction of physical markets and the rise of the E-Commerce market in the past one and a half years. Now that the pandemic has slowed down a bit, consumers still hesitate to visit the markets because of all the health concerns. Before the pandemic happened, you had a salesperson in the shop to influence the customer’s purchase decision, but now you are only left with packaging as your salesperson. You will need to run online campaigns, and these campaigns will only become successful if consumers find your packaging amusing.
Give Competition in Market
It is known that e-commerce has gained a wide range of people’s attention. While in the remaining, it’s necessary to attract the customers towards your brand in thousands of others. Wholesale cardboard boxes have numerous options and the brand chooses the best for them. The best packaging solution can give great competition in the market. It’s a cost-efficient way of making money with less effort. If someone is jealous and starts a competition, it means your brand is working best. Competition is adequate and shows you that you’re doing great.
Hopefully, now you are able to find cardboard boxes wholesale, right?