Today social media is a new reality if you want to promote your business. Facebook, Twitter, YouTube, TikTok, and Instagram can now be used to promote small and medium enterprises. Learning how to use quality content to captivate and engage a new audience is essential for your home renovation business to grow in this competitive industry. You can use paid ads, SEO, and other marketing strategies to promote your business pages. This will help boost Instagram account organically as well as other social media channels. You can also incorporate social media growth services such as SimplyGram. That said, here are eight social media tips for your home renovation business.
1. Know Your Target Audience
There is that specific audience you want to reach when using social media platforms. Research and learn where you will find your audience. For instance:
- Professionals tend to look for networks and corporate companies on LinkedIn.
- Young adults and teenagers gravitate to Snapchat, Instagram, TikTok, and YouTube.
- Pinterest has an influx of soon-to-be wives and moms.
- Grandparents and young parents will be found on Facebook
Knowing your target audience will help you determine the best social media channel to market your home renovation business.
2. Engage and Interact
You will notice that your audience can like and comment on every content you post. This may initially seem intimidating since anyone can post or comment on your posts. However, likes and comments give you an opportunity to interact with your followers. Respond to all comments, whether negative or positive. Address your unhappy customer’s complaints, and thank the happy ones for sharing.
3. Maximize Your Use of Analytics
You can check the accounts analytics when logged on to your business profiles. Analytics help with showing how your posts are performing. For example, it shows the days you gain more followers, your audience demographic, and the clicks your selected URL receives. Use this data to assess which social channels bring more traffic to your business and focus on growing those pages.
Posting regularly can be difficult but can pay off. Your social media followers also follow other businesses and people, and the odds of your posts being buried deep into the news feeds are high. And for this reason, you will want people to see your posts. Have a schedule for posting on your social media accounts at least three to five times weekly. If you are too busy for this, delegate this task to other social media-savvy employees.
5. Share Videos
A home renovation business can thrive on sharing behind-the-scenes and how-to videos. This helps your viewers see how you do various projects and inspires them to do their own projects.
Those who watch these videos but don’t have the necessary skills or motivation to do home improvement projects will most likely contact you to execute the project for them.
Videos have been found to increase interaction more than any other form of media, so start posting them today.
6. Follow the Trends
Social media contains funny and interesting trending topics that may relate to your brand or business. Make use of these trendy topics.
Hashtags can be an excellent way for your business to be noticed and show personality. Some common hashtags used in home renovations include #renovation, #interiordesign, #diy, and #homedecor.
However, make sure you understand the hashtag before using it. Some brands have mistakenly used trendy topics related to sensitive topics such as politics. You should avoid this as it can damage your reputation.
7. Advertising and Lead Generation
Other than regular posting and hashtagging to turn your audience into consumers, you can adopt other ways to generate and capture leads. You can boost posts that are doing well organically and then have a budget behind them to increase their reach. Facebook provides several options, such as lead ads, pay-per-click, video views, and retargeting, to build and reach your audience across the platform and Instagram.
8. Share a Balanced and Mixed-up Content
On your social media accounts, you must post a solid mixture of testimonials, self-promotion, and original content that is valuable to your readers. Additionally, add off-topic content that will engage your followers.
Use website links, news about your business, and behind-the-scenes videos or photos for self-promotion. Testimonials can be taken from a Yelp page, blog, email, or articles endorsing your services.
Off-topic content can include holiday wishes, content from other interesting sources, or funny crew pictures and videos from work. The off-topic content helps add a personalized touch to your account.
Social media has the potential to increase leads and revenue for your home renovation business. Today, 74% of people use social media platforms when making purchase decisions. These are significant markets that you cannot afford to ignore. At the same time, it may seem overwhelming to be on all social media platforms when starting. We recommend just choosing one or two of them when starting.