Twenty years ago, the plumbing occupation was the least bothered about technological advancement in their line of work.
Fast forward to today, when technology has revolutionized every aspect of living. As a plumber, an organization in the plumbing field, what does this mean for you? How do you catch up with the new trends? How do organizations such as jpplumbers and John Padilla Plumbing keep up?
The technological revolution over the past decade has ushered in a new era of industrialization, new processes and innovations, replacing the human labour force with new systems, and so much more.
The plumbing workforce’s old generation is finding it hard to adapt to the new era. So how do you keep up as a plumber? First, it is vital to keep up with the pace of emerging technologies to meet the market’s demands.
Take a professional plumbing course
Contrary to what generations X, Y, and Z believe, plumbing is a respected and high-value trade. As a result, plumbers are in high demand. There isn’t a single building that doesn’t have some basic plumbing needs. As a plumber, you have a hot and ready market waiting to be exploited. You need to upgrade your skills to stay on top of your game and maintain relevance in the changing market.
Innovations such as smart pipes, tankless water heaters, led light toilet bowls, and waterproof cameras show that old plumbing equipment is quickly being replaced.
Despite all the innovations in the plumbing sector, the most critical asset is a skilled plumber. But unfortunately, basic and old plumbing skills don’t have much relevance in today’s world.
Keep abreast with the changes by taking new courses, short professional training courses and apprenticeships to increase your value in the labour market. Learning never stops, does it?
Think about growth
Building relationships is an essential aspect of any business. For example, after upgrading your skills, you might want to associate with a community of plumbers or start your own plumbing business.
Owning a plumbing business isn’t bad for a skilled professional. You’ll need to organize and coordinate projects, build a vast customer base, and hire and train subcontractors. However, have it in mind things will get more challenging. Expand by integrating technological practices such as software designs, more sophisticated tools etc. It’s going to be cost-consuming but profitable and sustainable for growth in the long run.
Management skills are essential as business expansion occurs. Scheduling tasks, dispatching staff, organizing team members, keeping track of results and managing projects become inevitable.
Improve your online presence
Businesses are quickly adapting to online trends. However, you are lagging if you are not taking advantage of the online space to reach out to customers. The majority of your customers are online seeking your services. The era of word-of-mouth publicity is paving the way for online advertising.
Social media platforms and search engines are an excellent way to get started. As you continue to build your online presence, you might want to consider paid advertising.
Firstly, your business should have a website. You don’t need something too out of the ordinary. Just a simple website showing your services and contact is what you need. When you have a working website, you need meaningful search-engine-optimized content showing what your services are. A search-engine-optimized website is familiar and friendly to search engines. It helps customers locate you quickly when they search for your services on search engines like Google.
Your website will also need to be mobile optimized. Lots of your customers will probably access your website through their phones. A bad mobile experience website isn’t professional enough and will displace potential customers. Instead, you want a fast-loading website with a friendly interface. Outsource your website design needs to an expert.
A solid social media presence is relatively significant. Engaging with customers on social media platforms like Instagram, Facebook, and LinkedIn is another rich traffic source for sending people to your website. Create an optimized social media page showing the complete service your plumbing company renders.
Render top-notch customer service for positive reviews
Good skill set, fabulous online presence, great website and publicity is a waste with poor customer service. But, on the other hand, if a customer has a good experience using your service, the chances are high that they’d give a positive review about your services again.
Rendering good plumbing services help you build your customer base quicker. Companies that never reached their potential were cut short by poor customer service.
Why you need top notch customer service
Word-of-mouth referrals from customers help your brand grow quicker than inorganic publicity. It is also a form of advertising that doesn’t require any costs. For instance, a customer who has a good experience using your plumbing service will give you a positive review on your website, tell their friends and relatives and even share their experience working with you on their social media page.
Similarly, a terrible customer experience will give customers negative reviews and negative word-of-mouth publicity. But, of course, you already know the damage this can cause to your brand.
● Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is the amount of profit generated from a single repeated customer. Your CLV increases with the amount of returning customers you have. The customer Lifetime value means you’d spend less on marketing while generating more revenue: the more returning customers you have, the more your CLV. Don’t forget every returning customer helps you with word-of-mouth publicity. CLV can help scale profits exponentially when used rightly.
Being a business person means you have to have a broad level of knowledge. In addition, as the business grows, you’d deal with stubborn customers, terrible employees, failed projects and contracts. As your plumbing business expands, it will become more challenging to manage it on your own.
You must create departments, appoint team leaders and build a teamwork spirit among employees to improve productivity. You have an established plumbing business in high demand and highly sought after.