If you have been involved in real estate for any duration of time, you will know just how much multitasking is necessary.
From keeping on top of individual listings to checking properties, and keeping in contact with all parties involved, it can be easy to skip a step without a real estate listing checklist. And then there’s the paperwork!
In Michigan alone, over 9,100 homes sold in March 2021, which is an almost 6% increase from the same period in 2020.
With so many homes on the market, keeping everything in check is vital.
With a checklist in hand to review everything that needs to be completed, you can guarantee peace of mind for you and your customers.
The Real Estate Listing Checklist
Whether your properties will be FSBO or you will be working with a real estate agent, you need to prepare.
Selling property comes with a lot of minor details which can often get overlooked. A series of checklists such as home preparation checklists and lists for new properties or sold properties can make all the difference.
Prior to Listing the Property
You will need to ensure you gather together documents, such as the Broker Listing Agreement and Seller’s Disclosure letter, along with any other declarations required in your area. Make sure these are signed if needed.
Coordinate with the owner of the property to confirm showing instructions. If needed, you can then bring in a staging company or consultant to make the property present well. And then you can order and install a yard sign and get the key and alarm instructions from the owner.
In order to update any showing systems to start making appointments, make sure you have high-quality pictures of the property or, if these are not readily available, hire a photographer.
Create, order, and deliver property brochures to all relevant parties. Submit the listing paperwork to the Broker.
Input listing into an MLS system, such as Realcomp, and share the listing with the seller.
For marketing the property, you need to schedule an open house and send eFlyers to all local agents. You can also deliver leaflets regarding the open house to a minimum of 20 neighbors to get the word out.
Confirm that the listing merged from MLS to key portals (like Zillow). Create a video of the property and post it on YouTube and share via social channels.
It can also be a good idea to write at least one blog or article about the property which you can share via socials.
And finally, schedule an agent/broker caravan to help move things along at pace.
Follow Up Marketing Checklist
At this point, we want to get things moving quickly as the longer the house sits on the market, the less likely it is to get prominent attention. Send a second email blast and another eFlyer to local agents.
Write a new blog post and post on social platforms and consider boosting the post. Running a paid ad, separate from boosted posts, on Facebook to a targeted audience can help get the property in front of interested parties. Post the best pictures on Pinterest with a link back to your blog post or article
Make sure the best home photo is the featured image in MLS, if not, update it. Gather and review all the showing agent feedback to review with the seller and discuss any adjustments to the showing schedules, staging, and pricing if needed.
More Ways to Improve a Home?
The information laid out here should be revisited regularly to ensure you get the process right every time. Feel free to return to this post and look over the steps as you need them.
With your real estate listing checklist out of the way, there are plenty of other tasks to undertake to get a property into tip-top shape.
Take a look at some of the other blogs to get some ideas for how to improve your property.