The selling process for your real estate property doesn’t end the moment you include it in a listing. With the dozens of properties being sold everywhere, it’s easy for yours to get buried in a sea of competition.
One way you can have an edge over other property sellers is to get professional help from real estate experts. If you’re thinking of listing your real estate property, you can click here to find a real estate expert that can help manage your listing.
However, keep in mind that you still have responsibilities as a property seller despite having your listing managed by experts since you’re still the owner. Remaining passive in your efforts will likely result in your property stagnating for months on the market. This is why it’s important to make your real estate listings stand out. To achieve this, consider the following methods:
Stay Present on the World Wide Web
Because of technology, it’s near impossible to find a business that doesn’t have a website. The boom of the internet has made it necessary for businesses to maintain a consistent online presence if they want to succeed. This is also applicable to the real estate industry. Even though 48% of brokers face a big challenge of keeping up with today’s technology, having a strong web presence can greatly affect the success of real estate listings.
Numerous listing websites operate on the internet, but it is also challenging to find the best ones that can accommodate your listing. Real estate websites generally fall into two categories:
- Specific Agency Websites: Hosts a platform that directly connects buyers with agents while ensuring a safe and fraud-free transaction.
- Search Engines: These are similar to Google but only involve residential properties put up by owners and brokers, and they often have advanced searching tools to further help buyers narrow down their choices.
Whenever you’re present in the World Wide Web, you’re not simply relying on physical proximity, but you’re opening your listing to a wider pool of potential buyers online. Consistent web presence is extremely important for your real estate listing, as it can showcase your property better, provided it has the right information and photos.
Incorporate Realistic Staging With Quality Photos
Instead of including empty-looking photos, you can make your real estate listing more inviting and interesting to potential buyers by realistically staging your property. Basically, you can showcase the value of your property better if you highlight its strongest suits through staging. You can either hire home staging experts to assist you better or you can do it yourself. Moreover, home staging also gives potential buyers an idea of how to maximize the space of the property, as well as the possible configurations they can do once they own the property themselves.
If you want to pursue home staging while on a budget, start following these professional home staging tips:
- Open up the curtains and add some mirrors to bring in and reflect natural light.
- Remove all your personal furniture and decorations.
- Rearrange the furniture to showcase more negative space.
- Choose a good palette of neutral colors.
- Carefully select a few decorations to put up, but be wary of overdecorating.
If you’re putting up a commercial property listing, you can similarly follow those tips above but you have to make sure that you’re not highlighting a more personal side of the property, but a more professional one.
Along with staging your property, take high-quality photos that will visually stimulate and catch the attention of potential buyers.
To give you an edge in real estate photography, here are some photography tips that can help you:
- Develop a list of shots for each part of the property prior to shooting
- Organize and declutter every space
- Walk around the whole property before taking the photos
- Shoot straight and utilize camera flash
- Correct minor distortions in a photo editing software
- Fix fluctuations in light temperatures
- Make it as natural as possible and don’t make any major alterations using editing applications and softwares
List Down the Best Features
To further help your potential buyers visualize the actual property without having to see it in person, present a list of your property’s best features and highlight the unique ones. Make sure that you compose and develop a well-explained narrative of what your property is all about, how it looks like—basically everything about it that can entice a potential buyer. These descriptions should be written professionally and honestly. You can start by listing the property’s basic amenities, then include descriptions that highlight their key aspects.
Listing down your property’s features can easily attract your potential buyers, since you’re posting relevant and truthful information about your property. This can also help them determine if it’s the right property for them, whether the home features you have provided can suit their needs and lifestyle.
Set It On A Strategic Price
There are thousands of real estate competitors in the market waiting for a new buyer right now, and you won’t stand a chance against them without using the price or value of your property to your advantage. Most of the time, buyers filter their searches depending on different categories, but one of the most common aspects they look at is the price. To make your listing distinct from others, set a fair listing price.
One of the widely used real estate listing strategies in the past is putting up the property for sale but with a minimal deduction on the original price. For instance, some property owners would prefer to list the property with $349,000 instead of $350,000 to make the price look less. However, your listing will more likely not show up, especially in the range of $350,000 to $400,000. Deducting the price might seem like a great strategy applied by many businesses today, but it wouldn’t work well with real estate listings. To remedy this issue, a better strategy would be to list an exact value instead of deducting just a little so that your listing will most likely show up within a certain price range.
Investing in real estate is a venture that can last a lifetime. However, if you’re not certain about keeping your property in your possession, you should know when to put it up for sale or rent. To make the most out of your property and compensate for the costs in having one, you can follow these tips to make your real estate listings stand out among the pool of competitors in the industry.