There are a lot of challenges you face in selling your house. Like finding the perfect buyer who will pay the fair price for your house, right places and platforms to market your house. Setting up the right price tag for your house and more. Oftentimes people tend to sell their houses without making a good research of the challenges they will face and end up regretting their decision years after.
If you’re looking to sell your house fast, here are some of the basic tips in marketing it.
Setting up the Right Price Tag
One of the most important things about selling a house is pricing. Price too high and buyers won’t bother with it, price too low and your getting less than what the property deserves. There’s no silver bullet when it comes to pricing but there are ways you can get good estimates.
If it’s a new construction project then base the price on rates per square foot or number of bedrooms. For resale properties then do an appraisal report which gives fair market value based upon comparables which might be for sale or already sold in that area.
How to do marketing and spread the word about your House
Listing the home is only half the work. How you market and advertise your home is what will get a lot of attention for home buyers and if you don’t do this well then home selling gets difficult. Therefore, here are some basic marketing tips to sell your house faster:
1. Take Amazing Pictures of your Home
High quality photographs of your house can catch the attention of potential buyers who are looking for home in your area. It is important to start the home selling process by presenting your home at its best through home photography so that it starts attracting potential buyers.
A professional home buying company’s founder, Jay Schultz, who also helps people sell their house in Minneapolis says – “Fascinating home photographs improve your chances of finding right buyer for home because they bring home to life. If you do not have good camera or cannot click good pictures, it’s always a good choice to hire a home photographer”.
If this is your first home selling experience, then it will be difficult for you to choose a home photographer because all photographers do not possess same skill and expertise. There are home photographers who can deliver exceptional results and there are others who may just end up wasting your money and time.
So, how do you select home photographer for selling home?
Before selecting home photographer to capture beautiful pictures of home, check out its portfolio so that you know what type of pictures the home photographer delivers: whether they are home portraits, home interiors and exteriors, home landscaping pictures or home 3D videos.
Home photography requires creative thinking to come up with home images that can attract the eyes of prospective buyers.
It becomes challenging task because there are hundreds of variables involved in it like weather conditions, lighting, color of walls and furniture etc. And you’ll need these pictures everywhere on social media, messaging platforms and real estate listing sites. So without having good pictures, you just cannot begin your home selling process.
2. Get the most out of Real Estate Portals and Listing sites
There are many ways to do this but here I’m going to list down best methods – Using real estate portals: There are many portals that can help you sell your home faster. And you can upload the docs of your home with your electronic signature to authenticate.
Not only does it enable home sellers and buyers to connect with each other, they also have features such as home valuation reports which makes it easy for home owners to set their price point correctly.
3. Leverage Social Media
Also, advertising on social media platforms like Facebook, twitter etc can be very good in getting exposure towards home sales fast, however the most important part is analyzing home selling data that you get from these channels. Most real estate professionals use a real estate CRM to curate all this data.
4. Team up with your local community
There are several offline home listing platforms which enable home sellers and buyers to meet. Listing homes is a good idea but also go to your own community where it helps home sellers to market their properties better by having face to face meetings with home buyers and other real estate agents when they show interest in buying their home.
Now you have a good grasp of all the basic marketing strategies that needs to be implemented while you go out to sell your house. And on top of that, you’ll attract the prime buyers who will pay you the best price for the house.
About the Author:
Raaquib Pathan is a content marketing specialist having expertise in providing insights into the latest sales and marketing trends. Honing his skills in SEO coupled with content marketing, he helps brands increase their reach and dominate search results.