VisEngine 3D visualization studio is well-known on the market for finding various visualization solutions for businesses and individuals. The main fuel for this success is the endless energy and enthusiasm of their team. Over the years, hiring the best professionals with impressive expertise has become their main priority — they let talent drive their working processes. This approach has helped them to form an incredible team of designers, architects, and 3D artists who turn their work into real art.
Creativity and brainstorming are the heart of their work, which leads to creating sufficient solutions and developing new forms of visual expression for their clients. Unlike some companies that prefer to establish a set of standard processes that are applied to all clients, they favor focusing on finding custom solutions. This means that understanding their needs and concept comes before everything else and has significant importance.
As a result, they have helped countless clients over the years and see the results of this prioritization in their positive feedback.
What is their work about?
They work in many directions: real estate solutions, web/mobile development, animation, rendering masterplan applications, etc. All of these directions are run by specialized teams of experienced professionals. However, having expertise in many different spheres also allows us to significantly broaden the arsenal of tools they apply for every project.
Their policy is focused on the following:
- Custom approach: finding solutions that suit every client perfectly
In our opinion, developing a strategy for a new project should always begin from scratch if you want to make sure that your client is satisfied in the end.
- Quality: keeping the production at the highest level is among the top priorities.
Visengine’s business model is built on the idea of attracting new clients and making sure that old ones return to us for their next project. Improving the profit by raising prices or compromising quality is off the table.
- Time management: meeting all your deadlines without compromising the quality.
Some aspects of work that may seem insignificant and are often neglected can actually have a huge influence on the project. This can be said about time management — professionals know how important it is for their clients to do everything on time and do everything within their powers to assure it.
- Attention to detail: they are convinced that excessive generalization can kill any visualization strategy.
- Communication: developing good conduct with one’s clients is the ultimate way to meet their requirements.
The modern approach to communication with clients includes being attentive to their ideas, understanding their goals, and building a partnership in order to meet these goals.
It is considered that these principles are the main reason why their clients prefer us over competitors. They combine advanced software, experienced specialists, and rigid quality control in order to justify their trust.
What industries need their services?
There is a wide range of spheres they serve: game industry, filmmaking, architecture, real estate, and web development. Obviously, the solutions they require are often drastically different.
Various types of 3D visualization have numerous advantages for businesses: they help create sufficient models before manufacturing products; they are irreplaceable for architectural planning and estimation; they allow pre-marketing for advertising products or developments that have not been finalized yet, etc. This list can go on and on because impressing investors and buyers is crucial in modern business and making proper presentations is really important.
Another tool that is commonly used is Virtual Reality or Augmented Reality. The first one is about creating a number of CGI and then combining them into a seamless experience that resembles reality and gives the viewer a feeling of actually being in another place while weaning VR glasses. It is commonly used for real estate and education. Educational VR allows people to open a whole new world of possibilities regardless of where they are and how much money they have, which is a significant investment in the future of science.
Augmented reality does not consist utterly of CGI. Instead, what you see is a real-time video that has additional layers of CGI. For instance, you can look at your room and see some elements virtually added to it in order to see how well they fit. This technology can also be used for a wide variety of purposes and also has big potential.
Of course, creating VR and AR is not a simple process. It requires advanced software and a proper level of expertise. Luckily, at VisEngine, they have access to both, which allows them to use both of these tools successfully.
Learning from your own mistakes is crucial when mastering new approaches. These are the main mistakes that ruin VR, AR, or 3D visualization:
1. Excessive perfectionism
Perfectionism is great, and clients obviously want your product to look amazing. However, the main goal of any visualization is to look as realistic as possible. Therefore, features such as ultra-bright colors, cloudless sky, and spotless pavements really ruin architectural presentations. The same rule can be applied to other industries, too: if you want your presentation to look realistic, avoid perfectionism. Unless, of course, you are working on a cartoon.
2. Neglecting details
Making a model or a visualization of any product requires rigorous attention to detail. Neglecting them will lead to generalizing the concept ad making it similar to all the others. Therefore, you should never try to prioritize speed over quality — always value the final stage of the process.
Miscommunication can kill any partnership, and it is fatal in visualization. Unless you learn to listen to your client carefully, you will inevitably end up disappointing them. Very often, skilled professionals have an impression that they know everything before their client even opens their mouth. This must be avoided at all costs!
In conclusion, what you need to know about VisEngine is that they cherish their expert team, prioritize quality, respect your deadlines, and do not fear bold decisions. Being on the market for over a decade gave them much more than merely an impressive experience — it has taught them how to understand clients and how to turn their projects into art.