Selling your home can be a difficult decision, but there are many factors to consider. One of the most important decisions you need to make is who will sell it for you and how this person will represent your property. A property marketing campaign from potential real estate agents can show you just how good they really are.
Many real estate agents have their own unique way of approaching a house sale. But none of the less, there are many things you should be looking out for when choosing an agent to sell your property. A vendors advocate can also assist you in finding a shortlist of local real estate agents to review. Here are a few things to consider:
Conduct your own research
Doing your own research is a must. It’s one of the only ways you can truly get an unbiased view of who’s out there for you in terms of real estate agents. One of the first things you can do is compare the history of results for local real estate agents. Try judging agents on metrics such as the amount of days houses were on the market and what their clearance rates are for auctions.
While you’re comparing agents in a certain suburb try and look at their marketing methods. How many of them do you think are hitting the mark? No matter what condition a house is in there’s always a way to put it in a more positive light. Especially when it comes to property listings. But don’t just rely on the marketing campaigns for an insight. There are plenty of other ways to get feedback such as asking some of the real estate agent’s recent customers.
If you don’t have the time to conduct your own research then consider the services of a vendors advocate. These real estate professionals can provide you with a shortlist of good local agents. This can help you drastically cut down the time required for searching.
Local knowledge is key
Ask any buyers advocate and they’ll tell you that ideally, you want a real estate agent that’s a local expert. So find out just how knowledgeable they really are. Ask them how long they’ve worked in the area for. When a real estate agent has spent more than a decade working in one suburb they tend to get more of an understanding of trends. They can start to predict what types of properties will sell for what. They will have a better understanding of what property types will perform better.
A good local agent will understand what suburb features will help a house sell. These suburb features can include easy access to schools, freeways, and shopping centres. All of these features can be leveraged to better market and sell a property during its marketing campaign and auction.
Give the real estate agent a trial run
Still not sure how good a real estate agent is? One of the best ways to check their credentials is to see them in action. Don’t be afraid to visit a few of their open for inspections. Doing this will help show you how well they can market and promote a property. Does the online listing match the same thing you see during the inspection? How helpful is the agent when prospective buyers ask questions?
Another thing you can do to test a real estate agents credentials is to see how well they manage a live auction. Are they engaging enough to pull crowds and get people eager to bid? Ideally the real estate agent should be able to nurture and encourage buyers throughout the process of an auction. Bidders need to feel confident and empowered that they’re making a good decision.
So when it’s time to choose a real estate agent, make sure you look for a local expert. If an agent has spent well over a decade in one suburb then chances are they know what they’re doing. It takes many successful sales and years of hard work for an agent to become a trusted professional that locals trust.
If you’re concerned about choosing a real estate agent then consider what a vendors advocate can do for you. They can assist you in choosing a real estate agent. With a vendors advocate in Melbourne on your side, you’ll also have a professional who can supervise the entire sale process from start to finish. They can check up on the progress of your selling campaign and ensure your property conveyancer is also doing everything they can to ensure your property sale is a success.