Over the years, social media platforms have emerged as impactful resources for business promotion. So, if you are a Realtor and you are using your Instagram account to attract executive leads for your business, then this article is for you to learn how to use it effectively and attract your #DreamLead.
If you are not using your Instagram account and depending on your website to bring in the heavy load for you, you need to pull up your socks and read the article nonetheless. Your Instagram account has the ability to function as an online portfolio and capable of generating business leads as well. It would be best for you if you learned how to do it effectively. This article aims to fulfil just that.
Why do you need an excellent Instagram account for your real estate marketing?
The steep competitiveness in the Real estate business has rendered realtors to deploy various technological means to boost their business. Social media plays an essential part in the same. Instagram accounts act as a powerful tool to engage more with your potential customers owing to its user-friendly interface and highly graphic nature. Buyers, sellers and other agents can look up your account to view the many listings you represent and hence learn about the area of expertise you specialize in. It will also help you to monitor the upcoming events from the social feed as well.
If you go by statistics, then we can find that more than 150 million Instagram users took some business action in the previous year itself. The reasons behind the effectiveness of Instagram as a marketing tool for realtors are numerous yet obvious ones. For starters, it’s a highly visual medium where, with right social media skills even beginners can appear like a pro. It’s full of hashtags which is the new SEO. Also, you can have a goldmine of referrals on Instagram for your business. The best part is, it’s all free. So, let us jump the gun and learn how to utilize your real estate Instagram account and attract your #DreamLead through it.
Instagram for real estates
You need to ascertain the following aspects and ensure they are followed in order to attract your best real estate leads through Instagram.
1. Decide on a set of goals first
Before you set out to conquer the real estate world with your Instagram page, you need to set up a few realistic goals beforehand. Realistic because you can’t rely entirely on your Instagram account to do all business promotions. It might work in some cases, but it’s not advisable. Hence, it is essential to determine what exact goals you want to achieve through your Insta page and create a plan as per that. Then, you have to fix what your #Dreamleads actually are. You cannot go for any abstract targets that may be well outside your business grasp. Nor should you overestimate them and end up underachieving yourself. It is hence essential to ascertain the different kinds of leads you want to attract with your Instagram account beforehand.
2. Optimize your Instagram page accordingly
Now that you have recognized and singled out your dream leads, it’s time to optimize your Instagram content accordingly. First of all, refrain from sharing any personal content on your Real estates Instagram page such as pictures of your family vacation or night outs or any other thing unrelated to your professional life. Obviously, it appears unprofessional and is sure to drive your Dream leads away from your page. Using a business profile also gives access to a feature called Instagram Insights where you get valuable datasets concerning your target audience such as clicks, user demographics, visitor traffic etc. These Insights can be utilized to ensure that your profile content fits with your target audience that you are willing to attract. For instance, you can discover on which days and timings your audience is likely to come online so that your future posts can be scheduled accordingly for the audience to connect timely. You will also get to know which posts attract the highest engagement stats and perform best for your purpose so that you understand the kind of content that will work for your Instagram page. Aligning your Instagram content as per your target audience’s likings brings you one step closer to connecting with your Dream leads.
Next, ascertain a catchy yet relevant username which is associated with your realtor business name. Keep it short and try incorporating keywords that best represent your speciality. Add a substantial and compelling Bio which would impress viewers and make them want to connect with your business. The bio is your chance to put ahead a solid first impression for your audience to grab onto. Finally add a professional where you are fairly recognizable. It doesn’t have to be a conventional passport size photo in formal attire but one where you appear professional enough for a realtor.
3. Upload quality images and videos
Now let us focus on the content of your Instagram page because at the end of the day that is what will turn your followers into business leads. Upload images that perfectly suits the square layout and choose colours that align with your brand’s image. You must also upload videos of your listings which you can capture and edit using any free Instagram video editor. Make sure the rooms and spaces are well lit and decorated when capturing images and videos. Finally, the most important advice is to represent listings that you are truly proud to show off.
4. Get Hashtag friendlyHashtags are your new best friend on Instagram, especially when you are pursuing real estate marketing with it. It is a very impactful way of connecting with people that are searching for the content you already have posted in your page. Surveys show that realtors who are well acquainted with hashtags and know how to use them receive 15 per cent more engagement than those who avoid them