SMM marketing techniques to increase sales, subscribers and reach.
In 2022, the development and promotion of social networks is impossible without taking into account the trends — the current requests from users. Audience no longer responds to the old trite techniques, so companies have to adapt to the new conditions of the digital market: scale SMM marketing, make more relevant content and change promotion strategies. And in addition to this, if you need a fast-growing promotion of your brand or product, you can turn to services that allow you to buy real Instagram followers. All of these actions together will allow you to increase brand awareness.
Let’s look at trends that date back to 2020, but have not lost their relevance to this day. Use them to make SMM marketing better, optimize your advertising spend and attract more customers through media communication channels.
Instant reactions to infomercials
In 2022, businesses should produce situational content instantly as soon as a newsflash or new meme appears. That’s because so many posts are posted on social media every day, and they all lose relevance very quickly. If you are even a little late in covering a “hot” topic, you can cause a negative reaction from your followers.
Keep track of current trends and make a topical post as soon as you see that the topic is gaining relevance and starting to go viral. At the same time, try not to get hung up on the format of news content — such publications quickly bore your audience because of their huge overabundance on social networks.
Advertising in Telegram channels
In 2022 brands more and more often choose bloggers, celebrities or anonymous authors for promotion. There are several reasons: a relatively low advertising price, loyal audience, the naturalness of advertising content and a wide choice of platforms with any number of subscribers.
While brand customers used to ask questions over the phone, in 2022 they will do so directly in the comments of the company’s social media account. Consumers send questions, suggestions, feedback and comments directly below the posts, where they quickly get a response from business representatives.
Automating Targeted Advertising
In 2022, online promotion is increasingly moving toward automation. This trend also applies to social media, where you now only need to click a couple of buttons to run ads to a relevant audience. On Instagram, the first automated content promotion tools appeared a few years ago.
Multi-format content.
Once upon a time, many social media platforms adopted only one format for posts. For example, on YouTube users uploaded videos and on Insta they uploaded photos. But in 2022, nearly every platform offers a variety of content formats: short clips, carousel posts, stories, and live streams.
Now it’s not enough for businesses to publish just photos and text on their blogs to keep subscribers’ attention. For effective SMM promotion it is necessary to try all the formats available in social networks and find the one to which the audience reacts the best.
What is UGC
UGC (user generated content, or user generated content) is content that users create when they interact with a brand. It is not creatively limited and is expressed in any form available. This can be a still from a new restaurant with an unusual interior, a review of the latest iPhone on YouTube or a review of a hotel on Google Maps.
Increases the likelihood of buying a product
The Yotpo platform conducted extensive research on targeted e-commerce actions in 2018. The findings showed that users who viewed UGC were 152% more likely to complete a targeted action.
This was because UGC gave users more information about the product. Other people’s user experiences acted as social proof. That is, potential buyers relied on the opinion of those who had already purchased the product. If it was positive, it additionally stimulated a targeted action.
UGC has a positive effect on SEO
That’s what Google’s lead analyst, John Mueller, used to say. How it happens: Google does not distinguish between user comments and original content on the site. Therefore, “live” reviews and comments are new relevant content that search engines recognize. To increase involvement and promote a product in proper grading you can buy instagram followers to get high-rated trust.
UGC also increases the number of unique links to the site. This is an important ranking factor for search engines, especially Google. In addition, UGC provides an additional influx of traffic to the site.
How to motivate consumers to create UGC
Working with the community.
Brand attention motivates users to give feedback in return. You can interact with your audience in comments, repost their photos or videos, ask your audience questions, or host live events.
Challenges and contests
Challenges and contests in which the user can show their uniqueness or demonstrate creativity and creativity work well. Obsolete mechanics of stimulating user generated content like “re-post and enter a draw” work less well.
Conclusion
In 2022, social media marketing is taking on new forms and tools. Personalization is becoming one of the main tasks of SMM specialists, as the audience increases its requirements for content and advertising over time. Trends also do not cease to play a decisive role in SMM promotion as they set the bar for the whole digital market and determine the future of social networks in the coming months.
Following digital trends is certainly important for business, but much more important is helping your audience solve their problems. Analyze aspirations, personal interests and preferences, and create advertising and content with those characteristics in mind. This “eternal” trend is the key to understanding your customers’ needs and meeting them through social media tools.
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