SMS marketing has become a common notion for big brands now. It is the perfect way to reach more people and remind them about your company and products. But what most newbies in the market don’t know are effective ways to use messages as six big companies do. So, here is a list of these incredible ways.
Companies like Yelp are keen on improving customer experience by sending them details about different businesses, offering tips about ways to handle target audiences, or expanding their expertise. They realized that if they want to rank better on reputation management tools, they must gather genuine feedback as possible.
So, you can follow a similar strategy and do all these things via SMS without wasting any extra time of yours. The key is to offer the customers discounts through an SMS for leaving feedback about your previous service. You can also send directly focused texts regarding feedback or reminders that there is an email in their inbox regarding feedback provision.
One of the worst pitfalls that sting in the business world is when you cannot utilize resources to their fullest, so make sure you use this brilliant marketing technique as much as possible because it does wonders for newbies.
Send promotional messages
Companies are now using this tool to send out spectacular promotional texts. Instead of spending too much money on TV advertisements and scattering your ads on social media, you can now directly catch your target audiences’ attention right from their inbox.
Many firms have secured a good rank on online reputation management tools because of sending decent promotional messages. However, you must be careful that you don’t bombard your target audience; otherwise, they will consider your SMS as spam and never view it or give it any importance.
The reason for this is to grab attention through promotional discounts, details, sign-ups, etc. It is not to send out ten thousand texts to a single person a day. Be smart and offer value through promotional texts. Show the customer how your new product or service can improve their lives.
The thing about lengthy emails is that they are too tedious and sometimes can be unclear. Even advertisements can give out the wrong idea at times without holding to the meaning of the ad.
When you send a promotional message, you never beat around the bush, if you do so, the purpose of the message will be lost, and soon enough, your customer will be shopping at a competitor’s shop. Send a clear message about what your product offers and attach a link to a detailed product or service description or packages right at the beginning of the SMS.
You will find good google reviews for many firms who used this method and were able to improve sales and product development to cater to the customer’s needs now and then.
You can integrate it with email marketing.
Everyone knows about email marketing today. People are glued to their phones which contain email apps, as everything now happens formally via email. So, what could be better than integrating SMS and email marketing to make the most out of your opportunities? Use the data you have for email marketing to send messages to a more significant number of people.
Then, you can use the SMS to generate new leads by asking them to sign up through their email to get a discount. Play your hand and give them a coupon as soon as that happens. The more you do this, the more word of mouth spreads across people. Soon enough, you will have thousands of emails from potential customers
Many salons have started using this method. All they do is send a message on the phones of their target market full of deals and discounts, all in return for an email to educate them about other products instead of services that the salon plans on launching. Do you now see how this salon online reputation works all because of some texts?
Send personalized messages to encourage purchase.
One thing that customers love is personalized messages. However, that is too time-consuming. Here are ways to personalize a message:
- Use their name;
- Use the current date instead of an old one;
- Talk about problems that you know are relevant to these individuals;
- Introduce your product as a friend to the buyer, not an item.
All these unique features will encourage repeat purchases and help you build long customer relationships. And never neglect the power of word of mouth; it spreads like wildfire, putting the spotlight on your company!
Now that you have all this knowledge, it is time to put it to good use. Start using these methods to improve your company by using SMS. You will be able to scale your business and gather as many customers as possible. All it takes is a bit of effort.